2015 snapchat2/8/2024 The Gen Z Snapchat community gets their style news and social media news, for the most part, on apps. This is like a community that lives in the public eye. Creators are in their bedrooms and want you to get ready with them. The beauty of Gen Z on Snapchat is that it’s about creating content. It’s authentic in the way they play with beauty. They explore beauty from their friends and their public community. The below excerpts have been lightly edited and condensed for clarity. ![]() Jacques sat down with Liz Flora, Glossy’s West Coast correspondent and host of the Glossy Beauty Podcast, to chat about all things augmented reality, Gen Z and the ways both play into beauty. Jacques has been in the editorial world for the last two decades, holding positions at InStyle, Glamour, Nylon, The Fader, Vibe and Honey. Jacques joined the social media platform in April 2021 from her previous role as fashion director at Teen Vogue and Allure. ![]() To help further Snapchat’s relationship with the beauty and fashion industries and promote its AR strategy, Snapchat hired Rajni Jacques, head of fashion and beauty partnerships at Snapchat, to lead the charge. But it wasn’t until at least 2017 that the beauty industry started to catch up through independent providers like Modiface, which was later acquired by L’Oréal Group in 2018. This feature, powered by augmented reality technology, allows users to change how they and the world around them look. Snapchat’s “Lens” feature was introduced in 2015.
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